If we won’t use it ourselves, we won’t ship it. That’s a useful rule to have when you’re building tools for other people.
We had two products to put it to the test. Postme handles social publishing. K cha khabar brings Nepali news together in one place. So we used Postme to distribute K cha khabar’s posts across Facebook, Instagram and YouTube.
No ad spend. No boosting. No manual cross-posting.
What happened in the first 28 days
- Facebook: 23.5K views; the platform reported a 5,465% increase.
- Instagram: 12.2K views; a reported increase of 3,040%.
- YouTube: 12.3K views; watch time increased by 373%.
Those figures add up to roughly 48,000 views, which we rounded to around 50,000 in the original post. They’re views across the three platforms, not a count of unique people.
This was a new channel and our own experiment. The results tell us what happened with this content and this setup; they aren’t a forecast for another business.
Why we use what we build
Distribution is a good test of a publishing tool. A post has to get from the editor to the channel people actually use. Running our own content through Postme makes that our problem too.
Both products are open to try. If something breaks or feels awkward, we’d like to hear about it. That feedback gives us work worth doing.
Try Postme · Explore K cha khabar
Adapted from Bishal’s original LinkedIn post. Published here on 15 September 2026. Product availability may have changed since the original experiment; see the product sites for current access.